Constantly pressured by external factors, the retail industry is facing a massive challenge that is driving a greater need for application modernization. One aspect of this for bricks and mortar stores is the need for fast and reliable consumer shopping habits coupled with personalized dynamic discounts that aim to take advantage of buying trends as they happen. This webinar looks at how VMware Data Solutions can provide a real time analytics stack at the edge from various platforms in store as well as providing valuable customer behavior insight and marketing trends.